| Volume 3, Number 1 |
|---|
| I N T E R N A T I O N A L J O U R N A L O F J A PA N A C A D E M I C S O C I E T Y O F H O S P I T A L I T Y M A N A G E M E N T Vol.3 No.1 March 2015 |
| CONTENTS | ||
|---|---|---|
| Innovation of the Hospitality Industry -Comparison of the lodging industry, bridal industry, and elected hospitality management companies- |
Genichi IGARASHI | |
| A Study of the Competitive Advantage Service Strategy in Emerging Markets -A Case Study of 5 Japanese Companies in Vietnam- |
Toru FUJII | |
| Lead User Methodology for Innovation : A Case Study of Nissin Foods’ Cup Noodles |
Sayaka SHIOTANI | |